- Indonesia partners with Travel Meet Asia and ASITA to boost MICE tourism across key regions.
- The initiative aims to develop infrastructure, promote cultural diversity, and stimulate local economies through MICE.
- Indonesia's Tourism Ministry supports the collaboration, recognizing its potential to revitalize post-pandemic tourism growth.
Indonesia is poised to further establish itself as a destination hub on the global scene with a collaborative agreement between Travel Meet Asia and the Indonesian Association of Travel Agents (ASITA) that aims to promote the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
The goal here is to develop the tourism potential of key areas such as Bali, Yogyakarta, Sumatra, and Sulawesi.
The partnership aims at enhancing the overall international presence of Indonesian tourism. This is being achieved through the promotion of Indonesia’s various destinations as the top choice for MICE.
The partnership is expected to capitalize on the strong network of Travel Meet Asia and the local knowledge base of ASITA to promote Indonesia as the top destination for business and recreation tourism.
Regions such as Bali, Yogyakarta, Sumatra, and Sulawesi are being targeted to ensure the stimulation of the local economy.
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This partnership will also focus on the development of infrastructure and facilities for MICE business. The project will shed the spotlight on the beautiful cultural diversity and nature of Indonesia.
It will focus on the preservation of the country’s beautiful cultural heritage and the development of modern venues and world-class facilities for international delegations.
This initiative has received great support from the Tourism Ministry in Indonesia, who recognize its potential for revitalizing the tourism industry in the country after the onset of the pandemic. Indonesia now wants to tap into the rising trend in the MICE sector, which will boost the tourism industry in general, including greater cultural exchange.
This partnership makes a great progress in terms of putting Indonesia into its current stance as one of the important MICE tourist destinations in the world.