- Colin Png appointed as SAP’s Chief Marketing Officer and Senior Vice President for Asia Pacific.
- He will lead regional marketing strategy, brand positioning, and customer engagement across diverse APAC markets.
- The appointment strengthens SAP’s growth focus through integrated marketing leadership and regional expertise.
SAP has announced the appointment of Colin Png as its new Chief Marketing Officer (CMO) and Senior Vice President for the Asia Pacific (APAC) region, in a strategic leadership move aimed at strengthening the company’s market presence and growth across one of its most dynamic global regions.
Png will assume his new position to manage SAP's marketing strategy while leading brand engagement efforts and demand creation activities and customer experience programs throughout the APAC region.
Png has over 30 years of experience in technology and marketing and business leadership which enables him to understand traditional marketing methods and digital marketing techniques that exist throughout Southeast Asia and Asia Pacific markets.
He has developed expertise in brand positioning and integrated marketing strategies and customer-centric growth models through his work with major technology companies and enterprise organizations.
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His regional expertise will help SAP improve its market entry strategies while the company competes in the expanding technology market.
Png will create coordination between SAP's regional marketing activities and SAP's company-wide goals through his expanded responsibilities.
He will establish standardized communication practices that will be followed across different nations and organizational divisions while he develops strategies to boost corporate recognition among enterprise clients and business partners.
SAP has appointed this executive because the company wants to use regional market knowledge together with its international branding approach to drive business expansion in major markets like India and Greater China and Southeast Asia and Australia and New Zealand and Japan.