- Bentley Motors appoints industry veteran Dave Hayter to lead Asia Pacific operations strategy growth.
- Hayter brings nearly forty years experience strengthening luxury brand presence across key regional markets.
- Appointment signals Bentley focus on expansion customer experience and leadership stability in Asia Pacific.
Bentley Motors Limited has named seasoned executive Dave Hayter, with close to 40 years of industry expertise, its new Regional Director for the Asia-Pacific (APAC) region in a move that demonstrates the company’s commitment to its expansion in one of the world’s fastest-growing markets in the premium industry. This was made public in a press release dated January 22nd, 2026.
Hayter takes over from Nico Kuhlmann: Hayter has rich experience at Bentley as well, having played a very important role in setting up the company’s operations in South Korea as well as Singapore during the early phase of his professional life.
The responsibilities that Hayter has to shoulder as a part of his new assignment include the managing of its operations as well as sales across the Asia-Pacific region.
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Throughout his extensive stint with the company, Hayter has remained actively involved with the expansion of Bentley’s distribution network, especially in the Middle Eastern and Asian markets, wherein he was instrumental in creating new markets, fostering partnerships, and improving customer services.
His insight and experience in the luxury car market make him an important resource for the company as it readies itself to leverage opportunities in various economies in the region.
Commenting on the appointment, Hayter said he feels honored to return to the Asia-Pacific region at this “pivotal moment” for the Bentley brand and that he is committed to strengthening partnerships and enhancing customer experiences through innovation in design, technology, and sustainability.
Industry observers see this leadership transition as a move by Bentley to cope with the changing demand in the market and rising competition in the luxurious car segment. The increasing wealth of Asian consumers and their interest in luxurious cars could provide an impetus to Bentley’s efforts and strengthen its global strategy.