Ho Sung Song, President & CEO, Kia Corporation
The automotive industry is one of the world's most dynamic and far-reaching sectors of the global economy, fueling innovation, jobs, and mobility on continents. Automotive makers have a central role in defining transportation by blending engineering brilliance, innovative technology, and environmentally responsible measures to address changing customer and environmental needs. From affordable mass-market vehicles to sophisticated electric and autonomous vehicles, they are leading the way in redefining how the world gets around. In this context, Kia Corporation, established in May 1944 and the oldest motor vehicle producer in South Korea, is a prominent figure, being part of the Hyundai- Kia Automotive Group, the world's fifth-largest vehicle manufacturer, while espousing customer-centric and future-oriented mobility solutions.
Headquartered in Seoul, Kia addresses industry challenges by delivering innovative, sustainable, and customer-focused mobility solutions. Kia has a worldwide presence in 172 countries, and an output of more than 1.4 million vehicles each year in 14 manufacturing and assembly facilities in 8 countries with a network of over 3000 distributors and dealers.
Commitment to Innovation
Kia has three large assembly plants in South Korea Hwasung, Sohari, and Kwangju and international plants as well. This global production ensures Kia meets diverse market demands while maintaining high standards of quality and efficiency. The company’s sustainability is also reflected in its Eco-Technology Research Institute in the area of Seoul that deals with hydrogen fuel cell vehicle recycling technologies, aligning with the global environmental objectives.
The R&D activities in Kia are based on Namyang, one of the world-leading facilities in South Korea, which has 8,000 technicians, and it has other research centers in the USA, Japan, and Germany. Such plants are the first to introduce new technologies that can be considered environmentally-friendly, including hydrogen fuel cells and electric cars, so Kia is always in the lead of sustainable mobility. By investing heavily in R&D, Kia develops innovative solutions which enhance vehicle performance, safety, and environmental impact, meeting the evolving needs of customers worldwide.
Trust through Service
Kia’s management philosophy is rooted in three core principles which includes, full accountability, realizing potential, practicing humanity. These values are summarized in the mantra which is “Building a new future and realizing humanity’s dreams by thinking creatively and tackling challenges head-on.
Kia’s commitment to customer satisfaction is reflected in its comprehensive service offerings. The company provides industry-leading warranties, such as a 7-year/150,000 km warranty in Europe, ensuring peace of mind for customers. Kia service programs are also customized maintenance programmes, roadside service, and digital applications such as the Kia connect apps, which boost the connectivity of the vehicle, and convenience to the driver. With the emphasis on trust, transparency, and accessibility, Kia establishes enduring relationships with customers, providing quality and reliable services and vehicles to meet the various lifestyles of the customers.
Shaping the Future of Mobility
Kia Corporation continues to lead the automotive industry by addressing global challenges with innovation, sustainability, and customer focus. Through its robust manufacturing network, cutting-edge R&D, and commitment to core values, Kia delivers vehicles and services that redefine mobility. As the industry changes, Kia is committed to develop a sustainable, customer-focused future that will establish the company as a reliable global automotive participant.
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