Dr Armando Soriano, President, Bell Electronics Corporation
The electronics assembly industry in the Phil ippines is growing rapidly, providing quality products, but the growth is accompanied by challenges within the local and regional marketplace. The industry is facing issues such as geopolitical unrest, supply-chain shocks, and cost-effective assembly in Southeast Asia. The economic environment and global challenges of the US-China trade war have tested the re siliency of regional industry players. While competing, the companies strive to fulfil the demand for precision, scal ability, and sustainability by adapting to diverse client needs while maintaining quality amidst fluctuating order volumes and material availability.
As a company that has risen to meet these challenges, Bell Electronics has established itself as a leader in the Philippines electronics assembly industry. The company has decades of experience in semiconductor assembly, assisting American and European Companies. It has grown its business establishing Metal Can Packaging (Transistor Outline), Clear Molded Packages, Ceramic base packaging and other Niche Products offering Captive Lines to customers. Supported by government initiatives such as encouraging foreign investment and technical education, the company capitalizes on a skilled workforce and private-sector-led export zones to drive industrial growth. Focusing on high-potential sectors like automotive electronics, Internet of Things (IoT), smart devices, telecommunications, and artificial intelligence (AI), the company has become a trusted partner for firms from the U.S., Japan, Taiwan, Singapore, Israel and Europe.
Market Position & Challenges
The company excels in helping to meet the industry's di versification needs, which have arisen from global supply chain changes. The company continually invests each year in advanced manufacturing focusing on Microelectro mechanical Systems (MEMS), microelectronics, Vertical Cavity surface Emitting Lasers (VCSEL), Avalanche Photo diodes, and photonics which enables them to provide ad vanced capabilities to meet increasing customer demands. The company tackles scalability challenges with adaptable assembly lines, using flexible fixtures and tools to transition swiftly between product designs. Precise workforce training complements this flexibility, ensuring consistent quality across diverse specifications and addressing client pain points like production delays and unpredictable order volumes.
The Bell Electronic Corporation validates all incoming materials, with feedback on failure rates given by clients. High precision in optoelectronics and sensor devices is achieved with its internal alignment process, thermal stress tests, burn-in tests, and thermal cycling of devices, with the support of SPC and FMEA. “We also conduct burn in tests to detect early failures and ensure long-term reliability, especially thermal cycling, in which we validate resilience against temperature variation and mechanical shock”, says Dr Armando Soriano, President, Bell Electronics Corporation. “Our commitment to maintaining high market level quality is further reflected in our certifications, including ISO 9001 and TS 16949 compliant”.
Customization & Innovation
The company has been able to customize each of its processes for a variety of industries, including telecommunications and automotive. It can quickly identify blockages in production and upgrade equipment as needed, which is one of the details that help optimize production and efficiency without needing over-automation. Automating the pro cess, such as die lead frame systems for transistor outline packages, and creating opportunities to collaborate with customers to create innovations such as remote wafer in spection as well as real-time global testing to decrease lead times, creates an opportunity to offer enhanced speed of delivery.
Collaboration with customers begins in the early stage of projects and focuses on manufacturability and the use of sustainable materials while creating as little waste as possible. They regularly visit customers to align expectations, where the customer presents specifications and quality standard criteria. The company presents the design and a material choice for potential cost savings and seeks customer feedback and approval. “In the past 24 years since the formation of the company, there has been no customer return (zero) since day one, and we have a very minimal turnover rate”, says Dr Armando Soriano. During the development stage, they conduct engineering evaluations and assessments of potential production risks while remaining fully transparent in their reporting on manufacturability. This enables stable production, quality control, and effective logistics management.
Future Roadmap
From small performances, Bell Electronics Corporation has successfully grown and increased its client base to serving 41 clients globally, which spans across automotive, medical, industrial, and telecommunication industry sectors to reduce risk involved in catering to single market. Throughout the COVID-19 pandemic, the company kept 30 qualified employees on site for two months during lockdowns, provided all their needs and sacrificed not seeing their families just to fulfil the existing orders, which garnered trust from clients.
Looking into the future, Bell Electronics Corporation wishes to enter into Printed Circuit Board Assembly (PCBA), along with better usage of Artificial Intelligence to focus on more reliable data for forecasting and sourcing. The company is set to maintain its reputation as a trusted, high-quality partner in the global marketplace.
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