Yum Yum Myanmar: Taking Myanmar’s Flavors to Global Supermarket

Instant noodles were invented in the 1950s as a means to provide convenient access to nutritious and inexpensive food to the masses in Japan. Today, instant noodles provide a tasty, warm, and comforting solution to a global audience, and hold a prominent place in people’s lives, appealing to both children and adults alike. Their transformation into full meals has contributed to boosting the market size, especially in Myanmar which has recorded an exemplary segment growth at 10 percent CAGR. Catering to this growing demand while fulfilling the desire for exciting flavors is Yathar Cho Industry Ltd. and their brand Yum Yum.
The company was established in 1997 and Yum Yum has become a household name in the country catering to the growing demand for instant noodles that are delectable, affordable, and accessible for all. The rising dual income household’s structure of the society is driving the demand for convenient foods in a vast variety of flavors, in addition to the search for products that provide value for money.